Marketing Programs

Superior offers proven marketing programs – customized to your pool and backyard business - that help you reach your customers. Homeowners today have discovered a whole new room of their house … the backyard. At Superior, our goal is to help you increase profits by making this latest lifestyle trend work for you.

The Dealer Programs can help you set up a successful marketing program – instantly! Your Business Development Representative will work directly with you to customize a plan that will help you get the most performance from your marketing dollars. Getting started is simple!

We offer comprehensive marketing programs for:


The Power of the Programs
Save time and money – our programs pair you with ONE representative for ALL your marketing, sales and support needs, including:
  • Eye-catching Point of Purchase Materials
  • Advertising Co-Op
  • Direct Mail
  • Informational Literature
  • Websites
  • Apparel
  • Sales Tools, and much more!


The Power of Your Customer

Success depends on a strong customer base - and since our ultimate goal is helping you succeed,
our TOP PRIORITY is driving customers to you.  

To boost your business, we raise your visibility with placement on our websites, including SwimmingPool.com; then we direct consumers to these sites with an annual advertising campaign valued at more than $1 million.


The Power of Leads

SwimmingPool.com’s unique Build-A-Pool application lets pool enthusiasts create their dream pool online. These one-of-a-kind designs are then submitted to active program dealer participants based on
zip code, with a national average of around 1,000 leads generated each week.



Join Today
Our relationship with you, the pool professional, is one founded on service, exceptional value, quality products and trust.  Our marketing programs are designed to address your greatest needs and concerns.
 
Today, we invite you to join the most POWERFUL pool marketing programs
in the industry!*

Contact your local Superior Representative for more information or call 1.888.GRO. POOL.

*Some qualifiers may apply – some fees may apply.


Related Links

Marketing Programs
Become a Customer
Branch Locator